Home 🔥Sites reviews Ashley Madison Review: Does It Work Like A Sugar Dating Website?

Ashley Madison Review: Does It Work Like A Sugar Dating Website?

Ashley Madison Review: Does It Work Like A Sugar Dating Website?

People still talk a lot about Ashley Madison. Even though it has significantly upgraded its security system, a lot of interesting questions about it remain open. We’ve decided to find out if it works for sugar babies and sugar daddies as well as niche sugar sites. Is it a good value for money? So, we joined the community as a sugar daddy, tested the site, and described the results of our experiment in this Ashley Madison review!

Ashley Madison overview

📈 Visits per month:11M
Profile verification:Yes
❤️ Reply rate:86%
🌍 Most used in:US, UK, and Canada

Things we liked about Ashley Madison

  • Free registration
  • Bonus credits for male members
  • The site is free for female users
  • A lot of real members in the United States and other western countries
  • Only the most useful features

Things we didn’t like about this dating site

  • Access is restricted in some countries; doesn’t work so well for international dating
  • No unlimited messaging
  • There are low-effort profiles without profile photos

Who is Ashley Madison good for?

  • Married sugar daddies and sugar babies
  • People who aren’t looking for exclusive sugar relationships


  • 100 credits – $59.99
  • 500 credits – $169.99
  • 1000 credits – $289.99
ashleymadison prices

Creating an account on Ashley Madison

So, Ashley Madison is a site for extramarital affairs. A lot of people heard of it not only because of its concept (which seemed pretty controversial in 2002 when it was launched) but also because of the news about data leaks in 2015. Oddly enough, this didn’t make the site less popular. The Ashley Madison chief strategy officer notes that even during the worst times, over 100,000 people joined the site every single day. Moreover, after the company improved its security system, that number has only grown.

Joining Ashley Madison has never been difficult and was always free. So, there was no reason to delay registration. Here are the steps we needed to take:

  • Follow the See Your Matches link
  • Provide some basic details like location, relationship status, ethnicity (can’t be skipped)
  • Add some more information by choosing hashtags that indicate our preferences and interests
  • Add a profile picture (we could blur it or add a mask — a nice feature for those who’re looking for an extramarital affair)
ashleymadison setting up profile

So, creating a profile didn’t take much time or effort, but we still decided to make our profile more detailed to attract more women looking for an affair and ideally, a sugar affair. So, we created a catchy headline and added more information in self-description to let others know that we’re looking for a sugar partner.

Tips to make a good profile on Ashley Madison

  • Create a catchy headline that will be actually useful for others
  • Clarify that you’re looking for a sugar relationship with someone. This way, you can narrow the search to Ashley Madison members who have the same relationship goals
  • Add photos! You can blur them and make some of them private. Still, the very fact that you have a profile picture will make attractive young women respond to your messages much more often

Popular Ashley Madison profiles

Ashley Madison cost: is this dating site cheap or expensive?

Ashley Madison is free for women, and that’s understandable. Its business model leads to searching for solutions that would allow attracting more female members. But still, we registered as a male user and bought credits to find out if this dating platform really makes a good value for money. We tested all the free and premium services, and here’s what we think of this experience.

Free features

Here’s what we could do before purchasing credits:

  • Create and edit our account, add profile photos and blur them/add masks
  • View other members’ profiles
  • Like other members’ profiles
  • Send winks
  • Use the Discover feature (it’s not one of the best matchmaking sites as you won’t find like-minded people with similar sugar relationship goals using it, but the search still works well enough)
  • See who favorited us

As you can see, there are pretty many free features to use. Basically, as a free member, we could do almost anything except for sending messages. The only important thing to consider is that we could view not only the public but also the private photos without paying for one reason: we had a profile pic. If you don’t want to upload a photo, you’ll need to become a full member and purchase credits to be able to request access to one’s private photos.

Paid services & their costs

There are not so many features to spend credits on. Ashley Madison, unlike many other dating platforms, doesn’t aim at providing as many services as possible. It offers only a few communication tools instead:

  • Chat — 8 credits for a standard message
  • Priority messages (highlighted message in one’s inbox) — 13 credits per message
  • Open collect messages — 5 credits

The best thing about Ashley Madison is that you don’t have to pay for each message sent after you initiate a contact with one member. In other words, if you pay for the first message you send to a girl and keep talking, all the next messages to her will be completely free. 

On top of that, everyone who buys a credit package gets a month of free Message Plus. We got it, and we could read all the collected messages and reply to them for free. All our credits stayed with us! We bought the classic package, costing 500 credits, and we didn’t even run out of them in 3 weeks. 

How to look for matches on Ashley Madison?

After we joined the Ashley Madison community and bought some credits, we started looking for matches. That was fairly simple, but we definitely have some things to say about Ashley Madison’s search and communication tools.

The search feature

Basically, what Ashley Madison offers is a regular search with the following filters:

  • Age range
  • Search within (from 10 miles to Any Area)
  • Last login
  • Relationship status
  • Profiles with private photos
  • Profiles with public photos
  • Body type
  • Height
  • Limits (short-term, long-term, cyber affairs, etc.)

To be honest, we expected to see more filters. For example, hair color, eye color, tattoos, and others that you can find on sugar dating sites like Seeking.com. But generally speaking, they were enough to find a few very attractive matches.


When we signed up for the site, we were redirected to the Discover page immediately. There, you can see random matches. But again, we could click Filters to search for potential sugar babies by certain criteria. All profiles can be accessed for free, but the first thing we noticed was that around 50% of them were detailed or even had profile photos. 

Well, it’s an affair website, so no complaints. Still, the members could at least write more detailed self-descriptions. Around half of the female users just added vitals (age, weight, zodiac sign, gender) and chose the Interest & Desires hashtags. Another half, however, also wrote self-descriptions that were way more useful than just some basic information.


There’s the Messages button on the Main Menu, and the Message Me link in every profile. In chat, we could choose between a regular message and a Priority message. There are no other messaging tools like calls or video chat. We mostly reached ladies who were online and most replied almost immediately. No wonder! We did get a lot of attention as a male benefactor with a detailed profile.

Ashley Madison special features: What makes it stand out?

Basically, we have already mentioned all the special features. They are Message Plus, Priority Man and Priority Mails. But to be honest, we didn’t see much sense in sending those priority messages just as we got a lot of attention from ladies as a sugar daddy. Maybe men who are just looking for affairs and don’t offer financial compensation for dating find it way more useful. 

Our user experience

Littlelola3434 was the first lady we talked to. She could draw attention due to numerous photos of her and a catchy headline that stated she was interested in finding a benefactor. We were a benefactor on Ashley Madison, so we spent some credits on unlocking a conversation with her. Long story short, she was totally into a sugar relationship, but asked not for a monthly allowance but for PPM: $500 per meeting, to be exact.

Catherine45 reached us first and was one of the married individuals you can meet on the site. Despite her marital status, she clarified that she was open to any relationships, and the only term was to keep them discreet. Though she was a bit older than the girls we initially were looking for, we had a few great conversations about life, interests, and plenty of other things that definitely brought enjoyment in our communication with this lady.

Babiigal was a girl we thought we could really make our sugar baby. She wasn’t looking for “married dating,” actually. She was single but noted she didn’t mind dating married people (she considered finding sugar momma or a sugar daddy), lived in LA, and was a freshman in one of the local colleges. We had a conversation about financial compensation, of course, and she was one of the rare girls who wanted to receive a monthly allowance to pay for college and an apartment.

Expert take on Ashley Madison

Brett Wagner

‘Yes, it was designed as a site for people seeking affairs, and it definitely has a long, and well, interesting history. I’m not going to talk about hackers, customer records, and things like that. I’d rather focus on the current version of Ashley Madison. Male users need to pay for communication there, but it’s not a drawback considering that the prices are pretty low compared to many other regular dating and sugar dating platforms. There are not so many features to use, that’s true, but again, it’s not such a big drawback. Ashley Madison is a dating website where people (often married people) meet and then set up a date in real life. Profiles, however, are not detailed, and that’s a problem. Still, members usually don’t hesitate to share their photos so you can Google them. Generally speaking, it’s a good website overall, but every user should understand that they’ll hardly find a match completely effortlessly.’Marty Cooper, researcher.

How to get the most out of Ashley Madison

So, we hope that our experience on the site allowed us to develop a pretty effective strategy of dating on Ashley Madison. And now, we can share the most important rules with you:

  • If you are using Ashley Madison as a male member, let other members know what you are looking for in your profile and the first message you send to every new potential user.
  • If you don’t care much about privacy, upload your real photo. Men rarely do that, and you’ll definitely stand out.
  • Even blurred photos work better than their absence. You can add pictures to private albums and grant access only to users you already trust.
  • If you have any doubts, ask another member to send you a photo and use Google search by image to make sure a potential sugar partner is not catfishing you.
  • Send winks! That’s how you get a potential sugar baby’s attention without paying.

Ashley Madison vs Victoria Milan

Victoria Milan and Ashley Madison are two platforms that were created for non-traditional dating, finding hookups, and NSA relationships.

Ashley Madison Victoria Milan
11M monthly visits 940K monthly visits
80% of men and 20% of women 58% of men and 42% of women
Free registration Free registration
Credit-based platform Subscription-based platform
$59 for 100 credits Premium membership for a month is $59.95
Mobile app Mobile app
Profile verification Profile verification

Both Asley Madison and Victoria Milan are reliable sugar dating sites. What is better? Depends on your preferences in design and details of features. These websites are quite similar.

Conclusion: Is it worth it for sugar daddies?

Life is short, have an affair, Ashley Madison’s slogan says. Can you find someone for discreet relationships on this platform, and most importantly, can you become a successful Ashley Madison sugar daddy? Yes, that’s possible! On this online dating platform, lots of women are looking for mutually beneficial arrangements, and every sugar daddy becomes a rock star. You’ll get tons of messages, especially if you have a profile photo on Monday morning, on Wednesday night, and on seeking. The thing is, you should be careful as there’s no ID verification or anything like that. Still, Ashley Madison definitely works as an affair dating site and as a sugar dating site.


Is Ashley Madison in Canada?

The site accepts users from 53 countries and has an audience of 60 million people. Residents of Canada actively use the site. According to SimiliarWeb, 10% of the site’s visitors are Canadians.

Can you message on Ashley Madison without paying?

Reading and sending messages are completely free for women on the site. At the same time, this feature is paid for by men. But you can take advantage of the free 30-day period to see if you want to continue using the site or not.

What is the average age on Ashley Madison?

The site is popular with users of all ages, but it is often visited by men and women aged 25-34. It is in second place in popularity among users aged 35-44. The site is the least popular with users aged 65+.

Marty Cooper
Marty Cooper is a professional writer and researcher. He is responsible for fact-checking, finding useful links and statistics, checking the details, and of course, writing posts for our website. Marty is our main sugar dating website tester—he analyzes all the factors and provides the distillation of the most useful and interesting data.
  1. Unfortunately, I don’t know other sites with such specifics, so I can’t compare… Nevertheless, Ashley Madison is a good site. I managed to find a sugar baby there within a month. There was nothing difficult about it. I’m just picky.

  2. Ashley Madison helped me create the most exciting and interesting story of my life. I saw his photo and realized that I had fallen in love. Then I read the description, and my love became even stronger… Yes, I know it sounds childish, but apparently, it was fate. We chatted the whole morning and evening, and then he suggested going on a date. Our relationship has been going on for a year now. We travel to different cities and countries, visit luxurious restaurants… He gifts me chic bags, too! I just can’t believe it… I’m enjoying it a lot…

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